The key to success of Nudge Crowd is building an engaged community with people enthusiastic about how to use insights from behavioral science. We do so by hosting hackathons and other types of meetups. This year at Roskilde Festival we experimented with a different type of event for our community. We organized a workshop where our crowd members acted as nudge-gurus who helped the festival guests build nudges to keep their camps clean – “to nudge the nastiness away” as the title of the event suggested.

We want to thank our dedicated Nudge Gurus as well as the festival guests who dropped by to hang with us.

Prior to the workshop the gurus had prepared a handout to inspire and introduce the festival guest to nuding. The handout was based on the EAST frame-work developed by the UK Behavioral Insights Team.

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