Nudge Crowd is an open innovation facilitator focused on unleashing the potential of behavioral insights with collective intelligence. We are a community of engaged problem solvers united by a common interest in how context shapes our actions and decisions. We are eager to learn, share our knowlegde and put our expertise into use by solving societal, environmental and organizational  behavioral challenges.

Nudge Crowd is an open innovation facilitator focused on unleashing the potential of behavioral insights with collective intelligence. We are a community of engaged problem solvers united by a common interest in how context shapes our actions and decisions. We are eager to learn, share our knowledge and put our expertise into use by solving societal, environmental and organizational  behavioral challenges.

We solve behavioural challenges and explore the potential insights by connecting:

CHALLENGE HOSTS

Public institutions, companies or NGOs presenting inspiring and important problems. They provide attractive prizes, sponsor inspiring events and test the potential of the problem solvers ideas.

PROBLEM SOLVERS

Creative minds sharing an interest in how the context has huge effects on our actions and decisions. They contribute with knowledge, analysis and ideas inspired by behavioural insights.

MODERATORS

Skilled consultants facilitating the process. They inspire and guide the problem solvers, as well as helping the challenge hosts to select, test and implement the ideas.

STAKEHOLDERS

The open innovation approach enables the people, who need to change their behaviour, to provide their inputs. This ensure a transperant an ethical use of behavioral insights.

We use open innovation to solve behavioral challenges through:

ORGANIZATIONAL LEARNING

Introduction workshops and seminars facilitated by our community of behavioural experts. Our aim: to provide a solid understanding of the potential and scope of behavioural insights through fun hands-on experiences.

IDEATION SPRINTS & CHALLENGES

Co-creation between our community of behavioral designers, researchers, students and problem stakeholders. Our aim: to create an abundance of inspiration and ideas. Through a transparent process we employ behavioural insights to develop solutions helping people make better choices and change behaviour.

OPEN SOURCE IMPACT EVALUATION

Valid and cost effective test designs crowdsourced from leading researchers and talented PhD prospects. In exchange researchers gain access to data for publication. Our aim: to ensure a strong foundation for strategic decision making, implementation and knowledge sharing.

ORGANIZATIONAL LEARNING

Introduction workshops and seminars facilitated by our community of behavioural experts. Our aim: to provide a solid understanding of the potential and scope of behavioural insights through fun hands-on experiences.

IDEATION SPRINTS & CHALLENGES

Co-creation between our community of behavioral designers, researchers, students and problem stakeholders. Our aim: to create an abundance of inspiration and ideas. Through a transparent process we employ behavioural insights to develop solutions helping people make better choices and change behaviour.

 

OPEN SOURCE TEST DESIGNS

Valid and cost effective impact evaluations crowdsourced from leading researchers and talented PhD prospects. In exchange researchers gain access to data for publication. Our aim: to ensure a strong foundation for strategic decision making, implementation and knowledge sharing.

I am part of the Nudge Crowd community because I am curious. I work in the field of behavioral design and business psychology and I like to participate in workshops and challenges in order to get some new inspiration – which I certainly do! In collaboration with inspiring”nudging fellows” and “decision design enthusiasts” I get the chance to twist my brain around specific real problems and acquire new knowledge. At the same time, I extend my network.

Ditte

Behavioural Designer, Human Studio

In the Danish Business Authority, we wanted to explore how behavioural insights may be leveraged to create innovative ideas on how to improve cybersecurity among Danish firms. Nudge Crowd helped us engage with skilled behavioural- and interaction designers. They facilitated a well executed open innovation workshop, drove attention to our challenge in their community and through social media. We got a lot of inspirational ideas and great feedback on our activities.

Christian von Stamm Jonasson

head of section: Data & digital growth, The Danish Business Authority

I joined the Cybersecurity Challenge to test and develop my capacity for solving behavioural problems together with new, interesting people in an energetic environment. The element of competition made it really exciting work! Nudge Crowd’s concept makes it fun to apply one’s academic knowledge to real-world problems.

Phillip

Student & entrepreneur

Stig Nyman

Stig Nyman

Founder

Sidsel Høyer Knudsen

Sidsel Høyer Knudsen

Business developer

Andreas Eskelund

Andreas Eskelund

Corporate Relations

Oliver Laier

Oliver Laier

Learning Architect

Emil Holm

Emil Holm

Chief Happiness Officer & Challenge Planner

Tallis Liu

Tallis Liu

User experience designer & challenge planner

Phone:

+ 45 42 52 52 30

 

Mail:

Contact@nudgecrowd.com

 

Address:

Copenhagen School of Entrepreneurship

Porcelænshaven 26A

DK-2000 Frederiksberg

What is open innovation?

Open innovation is a term used to promote a mindset toward innovation that runs counter the secrecy and silo mentality of traditional corporate research labs. It is a mindset representing a more distributed, more participatory, more decentralized approach to innovation.

The concept of open innovation is originated by Henry Chesbrough to address the knowledge gap between business academia. Chesbrough based the concept on his observations on how useful knowledge today is widely distributed, and no organization, no matter how capable or big, can innovate effectively on its own. The concept resonated. Today, open innovation is used as an umbrella term to describe the many ways businesses, NGOs and the public sector invite stakeholders to contribute with their knowledge and ideas.

Why open innovation?

The many is often smarter than than the few. Aggregating information and sourcing ideas in crowds makes better solutions possible compared to what could have been done by and individual or group. And thanks to digitalization, it has become cheaper and more effective to invite and mobilize outsiders to contribute with knowledge and ideas for problem solving.

Links to articles and books about the potential of open innovation and power of crowds:

Examples of open innovation
  • Large corporations such as Lego and IBM has for long harnessed the power of crowds to drive innovation.
  • The city of Boston has made a habit of soliciting insight on municipal projects from its well-educated residents.
  • NASA run several programs to involve the public ingenuity in solving tough problems.
  • Recently, the crowdsourcing platform for advertisers Tongal entered the top ten of Ad Age’s A list as they have become an integrated part of the creative process at some of biggest marketers on the planet such as Procter & Gamble and Disney.
  • Problems solvers at the crowdsourcing platform Topcoder outperformed industry best practice in accuracy and speed (x1000) with novel computational solutions solving “big data” biologic algorithm problems.

The idea of a decentralized approach to innovation is not a new thing. In fact, some of the toughest scientific and technological challenges in history, for example determining the longitude at sea or making the first nonstop flight over the Atlantic Ocean, have been cracked by open invitations for innovative solutions.

What it behavioural insights & nudging?

Nudging and behavioural insights describe how companies and organizations can apply research from behavioural economics, psychology, cognitive science and other social sciences to help people make better choices. The aim is to improve the welfare of citizens, consumers, customers and  employees through policies and interventions  that are formed based on empirically-tested results, derived using sound experimental methods.

While this is indeed partly about persuasion, we would like to stress it’s largely concerned with the intention-action gap. Namely, that because we as human only has limited cognitive bandwidth at our disposal, our decisions and actions are shaped by our context. The point is that  we don’t just act in certain ways because of who we are, but we also act in certain ways because of the environment around us.

Proponents of nudging and behavioural insights (like ourselves) therefore argue that we ought to take the decision environment into account when we create policy interventions, manage people, engage with customers and raise our children. Failing to do so is irresponsible as we have now begin to understand the power of the context.

For a more elaborate discussion, we recommend this essay by Darling et al. (2013)

Why use open innovation the development of a behavioural intervention (nudge)

Policymakers and companies around the world have begun to embrace insights from the behavioural sciences to help consumers, employees and citizen make better choices. However, doing so is a complex and demanding task. During the last decades researchers have uncovered more than 200 factors which shape our decisions and actions. And each day we learn even more about how the context shape our decisions. Knowlegde that can be used in a myriad of ways to create smart behavioural interventions. But unfortunately too much of this knowledge and too many possibilities are never explored. There simply too much data to process for even the smartest team of experts, let alone a single individual.

Who are the community of problem solvers ?

The common denominator of our problem solvers is a desire to explore how to apply strategies of behavioural science (nudge) to solve specific issues. Our problem solvers consists of professionals, academics and students curious souls. They share an interest in how the context has huge effects on our actions and decisions, but approach problems from a variety of disciplines and backgrounds: Behavioural economists, philosophers, UX-designers, psychologists, product- & busines developers, public administrators, change agents, managers, neuro- & cognitive scientists, anthropologists, engineers, architects, behavioural designers, student and curious minds.

Why does problem solvers offer their expertise and ideas?
  • Attractive Prizes: Challenge hosts offers a variety of neat perks & awards to best ideas. Some challenge. The awards depend on challenge and the organization behind. See the specific challenges for more details on awards.
  • Access to data: Some challenges includes a sub challenge for creating the test design. Creating valid and cost effective test designs is to a complex task, that require skills as well as creativity. The people behind the implemented final test design(s) will be provide access to the test data for research publication. For more information: See the specific challenge
  • Learning & network opportunities: We like to say that Nudge Crowd is a playground for behavioural enthusiasts. Helping solve challenges offer opportunities to learn from bright minds, share knowledge and make new friends and connections.
  • A chance to make difference. The challenges on nudge crowd are all about helping people make better decisions to benefit themselves and society as a whole. The behavioural toolbox is powerful. In the words of the new nobel prize winner Richard Thaler: We want to use nudge for good